The goal of this course is to introduce the design and implementation of qualitative study and methodology through theoretical analysis and case study, to understand the concerning methodology and some sensitive issues which students may encounter when conducting a qualitative study. The course will cover the following: understanding the origin of qualitative study and the meaning behind paradigm shift major methodologies and their effect on behavior study theoretical foundation of and differences among a variety of qualitative studies key concepts of designing a qualitative study, implementation principles, data analysis, interpretation and narrative. learning the narrative approaches and format, and acquiring the capability of assessment and constructing a qualitative study