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Social Marketing

Course ID: 
SPSE511
Description

This course provides students a comprehensive overview of the principles of social marketing, and prepares students to perform marketing analysis, planning and decision making.

Learning Objectives

Competency Attributes Description Degree of Coverage
Attitudes and Approaches To value social benefits and their realization ●●●●○
To value helping others, mutual aid, reciprocity, and cooperation ●●●●○
To reflect on the impact and issues of globalization ●●●○○
To promote citizenship and civic participation ●●●●○
Entrepreneurial and Managerial Abilities To develop the ability for missions and visions ●●●●○
To manage a social enterprise effectively ●●●●○
To creatively transform problems into opportunities ●●●○○
To communicate with and to cultivate collaborators ●●●○○
To be able to use information and communication technologies ●○○○○
Understanding Global Context To understand the contexts of civil society ●○○○○
To understand the dynamic relationships between political economy and social benefits ●●●○○
To understand the frontier issues regarding Internet culture and information technology development ●○○○○
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